Samphire Rottnest | Brand Library

Introduction

Mission & Vision

At Samphire Rottnest we pride ourselves on providing our guests everything they need to live in the moment and enjoy the best of the island life.

The chance to feel the sand between their toes, the salt on their skin and to discover the unique beauty of Rottnest Island. We want them to create lasting memories and let the distractions of the world slip away. Guests are encouraged to explore the island whether by boat, bike or foot or simply relax and enjoy the unique hotel experiences right at their doorstep. At Samphire Rottnest their enjoyment should be effortless, their needs anticipated.

Elevator Pitch

Explore, relax and celebrate on one of Australia’s most unique island settings.

Personality

We Are

Knowledgeable – experienced and helpful

Conversational – personable, charming and kind

Proactive – anticipating needs and issues before they’re articulated

Confident

Friendly and warm

Reliable

Geniune

We Are Not

Exclusive

Snobbish

Cold

Reactive

Luxury (Do not use this word in any collateral or advertising)

Tone Of Voice

Print

Our preferred tone of voice for Samphire Rottnest is:

Welcoming, natural, warm, informal, friendly, non-corporate.

It should reflect the experience guests have at Samphire Rottnest and on the island in general. Think sunny, relaxed, carefree. Print communications should have personality and not be overly polished.All copy should be inclusive rather than exclusive, and approachable rather than pretentious.

Communicate in ways that are knowledgeable but not know-it-all. Be an expert on the destination but never speak over people’s heads.Be inclusive but not generic. Everyone should feel as though they’re welcome at Samphire Rottnest, but that the experience is one of a kind.

At all times the tone should be welcoming, upbeat, helpful, positive and trustworthy, like an outgoing local friend who is always ready to offer recommendations on the hotel and Rottnest Island based on personal experience and insights.

Keep things simple wherever possible.

Use ‘we’ in relation to Samphire Rottnest and ‘you’ in relation to guests. Avoid exclamation marks – the writing should be impactful without them. Capitalisation should be confined to names and brands.

Online

When creating content for the online channels, such as Instagram and Facebook, follow the Print Guidelines, but take the following into account as well.

Focus on emotions, rather than things. The content should express the value and quality of SamphireRottnest, and cater to the visitor’s desire for experiences that create lasting memories.

Have a perspective. Facts are important, but travel is personal. You know Samphire Rottnest, but blend in personality and a fresh perspective. Anyone reading the content should be able to see themselves as part of the story.

Speak to the reader and say it with feeling. Write like you speak, and speak directly to the reader with personal pronouns like “you”. Like one traveller talking to another, you want to sound as though you’re telling a good friend about your personal experience atSamphire Rottnest, exactly as you felt it.

Show, don’t tell. Paint a picture of the destination and the experience. Focus on specific examples rather than broad generalisations.

Use the content to allow readers to discover new experiences. Show them a side of SamphireRottnest and Rottnest Island they may not be familiar with.

Have fun with the content. Make people want to be part of the Samphire Rottnest club.

Logo

Master Logo

This is the official Masterbrand for Samphire Rottnest. The arrangement of the typography combines as a unit to form the Masterbrand.

Master Logo Variants

The master logo come in multiple approved colour variants

Variant 1

PANTONE 575

C62 M33 Y86 K28

R89 G112 B61

#58703D

Variant 2

PANTONE N/A

C0 M1 Y5 K7

R238 G233 B225

#EEE9E0

Variant 3

PANTONE 405

C0 M0 Y0 K90

R65 G64 B66

#414042

Variant 4

PANTONE N/A

C0 M0 Y0 K100

R0 G0 B0

#000000

Brand Mark

An additional brand device that can aid with layouts and communication is the Samphire Rottnest Brand Icon.
Contrast should be at the forefront of the designers mind to maintain legibility. This icon should be used selectively and used to support (not replace) the masterbrand.

Brand Mark Variants

The brand mark comes in multiple approved colour variants.

Variant 1

PANTONE 575

C62 M33 Y86 K28

R89 G112 B61

#58703D

Variant 2

PANTONE N/A

C0 M1 Y5 K7

R238 G233 B225

#EEE9E0

Variant 3

PANTONE 405

C0 M0 Y0 K90

R65 G64 B66

#414042

Variant 4

PANTONE N/A

C0 M0 Y0 K100

R0 G0 B0

#000000

Incorrect use

Illustrated on this page are a number of common mistakes when implementing the Masterbrand.

Protecting the Sasmphire Rottnest Masterbrand means always ensuring that it is represented consistently and accurately, in accordance with this style guide.

Angles

The Samphire Rottnest brandmark should never be placed on an angle.

Stretching

The Samphire Rottnest brandmark should never be stretched or warped to achieve specific proportions.

proportions

The Samphire Rottnest brandmark should never have the proportion of its elements adjusted.

typeface

The Samphire Rottnest brandmark should never re-typed with an alternate typeface.

colour

The Samphire Rottnest brandmark should never be reproduced in a colour that is outside the brand colour palette.

outlines/Fills

The Samphire Rottnest brandmark should never filled with a texture or outlined.

Files

Please click on your preferred card to download a file.

Samphire Logo Suite

22KB

Typography

Typefaces

To achieve consistency across all applications of the Samphire Rottnest brand, the font families in on this page should be used.

If web/digital fonts are required, please use the font Arial which is a freely available web-friendly typeface.

Circular STD Book

Highlight text, headings and main body copy

Interstate Mono Light

Informal heading, texts, captions, footers

Cervo Regular

Wayfinding and location signage font

Files

Please click on your preferred card to download a file.

Colour

Primary Palette

Colour re-production is of utmost importance when representing Samphire Rottnest.

A breakdown of these colours and their corresponding PMS, CMYK, RGB and HEX colours can be found here.

Samphire

PANTONE 575

C:62 M:33 Y:86 K:28

R:89 G:112 B:61

#58703D

Limestone

PANTONE N/A

C:0 M:1 Y:5 K:7

R:238 G:233 B:225

#EEE9E0

Limestone Dark

PANTONE N/A

C:0 M:1 Y:9 K:16

R:238 G:233 B:225

#DBD7CA

Charcoal

PANTONE 405

C:0 M:0 Y:0 K:90

R:65 G:64 B:66

#414042

Secondary Palette

Colour re-production is of utmost importance when representing Samphire Rottnest.

A breakdown of these colours and their corresponding PMS, CMYK, RGB and HEX colours can be found here.

Bungalow

C:0 M:16 Y:58 K:20

R:211 G:178 B:108

#D2B16B

Heritage

C:25 M:49 Y:81 K:0

R:196 G:139 B:77

#59703D

Cabin

C:62 M:33 Y:86 K:28

R:89 G:112 B:61

#58703D

Driftwood

C:62 M:33 Y:86 K:28

R:89 G:112 B:61

#58703D

Tertiary Palette

Colour re-production is of utmost importance when representing Samphire Rottnest.

A breakdown of these colours and their corresponding PMS, CMYK, RGB and HEX colours can be found here.

MelaLeuca

C:62 M:33 Y:86 K:28

R:89 G:112 B:61

#58703D

PINE

C:62 M:33 Y:86 K:28

R:89 G:112 B:61

#58703D

LITTLE SALMON BAY

C:62 M:33 Y:86 K:28

R:89 G:112 B:61

#58703D

THE BASIN

C:62 M:33 Y:86 K:28

R:89 G:112 B:61

#58703D

Combinations

Most common presentation is ‘Samphire’ green logo on ‘Limestone’ background.
Second Most Common
Other
Other

Files

Please click on your preferred card to download a file. If you can't find what you're looking for please email us.

Photography

Style

Highlighting: Beachfront Location, Pool, Relaxation, Boutique

Colours: Muted colours, featuring natural tones and light to embrace the idyllic Rottnest Island.

Files

Please click on your preferred card to download a file. If you can't find what you're looking for please email us.

Approved Library

22MB

Print Application

Business Card

Size: 90mmx55mm
Stock: 324gsm Neenah Classic Eggshell
Colour: PMS 405 & PMS 575

Mission & Vision

At Samphire Rottnest we pride ourselves on providing our guests everything they need to live in the moment and enjoy the best of the island life.

Elevator Pitch

Explore, relax and celebrate on one of Australia’s most unique island settings.

Personality

Tone Of Voice

Print

Online

Master Logo

Master Logo Variants

Brand Mark

Brand Mark Variants

Incorrect use

Files

Typefaces

Files

Primary Palette

Secondary Palette

Tertiary Palette

Combinations

Files

Style

Files

Business Card

With Compliments

Letterhead

Key Holder Whats on guide

Postcard

Welcome Card

Drink Voucher

Envelope

Gift Voucher

Note Pad

Luggage Tags

Complimentary Water

Folded Map

Complimentary water

Breakfast Vouchers

Review Cards

Overview brochure

Massage menu

Eco Door Hanger

Gift Voucher

Robes & slippers hanger

Drinks & Snacks Menu

Comendium Internal Pages

Pool Menu Cover

Compendium Cover

Drawstring bag

Hair Dryer Bag

Pencil

Umbrella

Golf Ball

Name Tags

Key Card Holder

Key Cards

Wooden plinth main entry

Wooden plinth side entry

Wooden plinth directional

Directional frame

Room Numbers

Room names

Directional blade

Directional blade

Restrooms

Ice Machine

Painted Directional

Hotel Rottnest food unavailable

Gate Entry/Exit

Please keep gate close

Interpretation signage square

Interpretation signage landscape

Interpretation signage landscape

Main Samphire Rottnest logo

Lontara Directional Frame

Lontara Main Entry

Pillar Directional

Samphire Club Swipe Card

Samphire Club Fireplace Directional

Lontara Directional frame